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Combating Shiny Object Syndrome – The Insidious Enemy of IMpreneurs

If you’re the type of person that is easily moved by typical marketing scarcity tactics the life of your internet business may end up getting cut short. In this article I reveal what you need to avoid like the plague if you ever hope to live the internet lifestyle.

Niche Marketing: How to Become the “Go-To” Expert

Learn how to quickly become the “go-to” expert in your niche. Discover three ways that will put you in a position of authority and build your credibility.

Digital Publishing Tips

1: Design for the Device – Create content suitable for the device you’re publishing to, whatever the size. Never publish content on a smartphone that has been specifically designed for print, this will frustrate your end-user and devalue your product. If you’re planning to publish to multiple devices then create a responsive design, that will fit any device size or orientation.

Why Your Business Needs a Website NOW – A Customer’s Perspective

This article discusses the importance of a business having a website, specifically small to medium sized businesses in the service and retail industry. The way people search for businesses has changed, and as business owners, we need to keep up.

The Mobile Marketing Invasion

Have you noticed how technology is changing every day, almost at the speed of light? Even if you bought the latest iPhone 6 or 6 plus, Apple has just released the apple watch. It’s rumoured that the IPhone 6S and IPhone 7 will be released this year 2015 as well. As a marketer you need to stay on the cutting edge and make use of the most modern tools to market your business. To get your foot in the door before your competitors do, will give you the edge and you’d more likely attract more customers because of it. That’s why mobile marketing is still such a hot field right now. While some people are using it, the competition is still not that great as to make you feel like a clown fish (“Nemo”) in a sea of sharks. Why not make the most of this opportunity? If you are new to mobile marketing, keep reading for some great tips for beginners.

4 Key Questions To Identify If You Have The Right Type Of Website For Your Business

While it is very common these days for a business, small or large, to have a website and web presence, few take the time to understand whether their site is really driving the enquiries they want. In this article, you’ll find 4 killer questions to clarify whether your current website is fulfilling the right role for your business marketing. A must read for all small business owners/marketeers.

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